What is Video Marketing and Why Should You be Using It?
Brands can increase their online visibility by creating video content through video content marketing. Although it can also take the shape of webinars, courses, live videos, or self-hosted videos, video is typically broadcast on either YouTube or a social network.
You’re not the only one seeking a guide to video marketing. In 2022, 79% of marketers who aren’t using video intend to implement one. And 99.9% of people who presently utilize video intend to do it more often.
Production of videos is more affordable and simple than ever. Today, even your smartphone can capture 4K video in great definition.
The beautiful thing about good video content marketing is that it is getting a lot simpler to execute. There is truly something for every business, even those without conventional video recording or editing expertise, thanks to the variety of marketing possibilities available.
Video marketing is the use of videos to advertise and market your product or service, boost interaction on your digital and social channels, inform your audience through a new medium, and raise brand awareness.
7 Reasons Why Your Business Needs Video Marketing
- A Great Way to Describe Your Product is Through Videos
When it comes to educating potential customers about a product, video footage is a helpful resource. In fact, 94% of marketers claim employing video content has increased customer understanding of a product or service.
Only after customers realize what your product accomplishes and how it will benefit them will they purchase it. It is not surprising that videos are such an effective tool for this because the visual aspect makes it easier for firms to explain how things function.
- Investing in videos pays off well
The quality of your videos and how well your content strategy has been organized will both have an impact on the return on investment you get from your videos. Nevertheless, according to 83% of WYZOwl survey participants, video provides a decent return on investment.
Video production may come to mind as being time- and money-consuming. However, there is plenty of technology available that enables the quick and inexpensive production of high-quality video.
The majority of us carry high-definition video recorders in the form of smartphones, and software programmes like VideoScribe and Doodly make it simple to produce interesting explainer films at a minimal cost. Getting a positive ROI is simpler when you generate your videos for less money.
- Video Can Be Used in Many Different Ways
When it comes to using video content, marketers have many alternatives. Finding a strategy that works with the marketing objectives of your business is therefore simple. The obvious place to start when making videos is YouTube, but you also have the following options:
- You may upload on most social networking sites, including Snapchat, Facebook, Instagram, and YouTube. These are excellent since they appeal directly to your audience and can be produced quickly and inexpensively. You must already have, or be actively growing, a social media audience for your story to be successful.
- With industry leaders like Facebook, YouTube, and Twitch all providing options for businesses to stream live content, live video has been more popular in recent years. Video captured live has its uses. According to Facebook, live streaming receives six times more interactions than standard videos.
- On a one-to-one basis, video can be used in a creative way as well. Quick messages can be recorded and sent by marketers to follow up on orders or queries. The client experience may be enhanced by this.
- People Enjoy Watching Videos
Technology has made it simple for companies to record video, and it has also made watching video content immensely convenient for individuals. Numerous statistics support this statement.
Over a billion hours of YouTube content are reportedly watched daily, according to the official YouTube site.Twitter reported earlier this year that its platform receives 2 billion daily video views.
Tweets containing video also receive 10 times more interaction than those without. According to Digiday, Facebook receives over 8 billion daily video views. It’s interesting to note that 85% of these are silent.You run the risk of missing out on one of the most popular platforms if you aren’t doing video.
- Videos Boost Your SEO
A smart approach to get your company on the top page of Google is to upload YouTube videos that target popular search terms. Google displays YouTube videos at the top of the screen for many search keywords, which is why.
- Videos Promote Social Sharing
According to Michael Stelzner’s eighth annual Social Media Marketing Industry Report, 63% of social marketers used video content in 2015, and 73% of all respondents intended to do so in 2016. Indeed, they did.
Social media platforms’ new features also promote video content. Facebook has introduced Lifestage, 3600 Video, and Live Video (A Video-Centric App for Teenagers). Twitter has Periscope, whereas Instagram offers 60-Second Videos & Instagram Stories. The second-most used social network worldwide is YouTube.
- Everything Can Be Explained Using Video Marketing
Are you introducing a new product or service? If so, video marketing can help you explain everything. Make a video to demonstrate its operation. Users report watching explainer videos to learn more about a product or service 98% of the time. Because of this, 45% of companies that employ video marketing claimed to have an explanatory video on their main page. 83% of those companies claimed that their homepage explanation video was successful.
Trying to convey a challenging idea? Produce animated movies. Concepts may come to life through animation in a way that text or live footage cannot. Additionally, monotonous talking heads are no longer sufficient to cut through the noise. Animation flicks are the ideal fusion of fun, nostalgia, and simplicity. And they function.
What Makes a Great Video for Your Business?
Video marketing started in earnest in 2005 with the launch of YouTube. Google bought YouTube in October 2006, and by 2009 there were seven different ad formats on the platform.
Customers will only buy your product when they understand what it does and how it will help them. It is unsurprising that video content is such a good tool for this as the visual element helps businesses clearly explain how things work.
Sales can be generated simply from a well-designed video. 74% of viewers who saw an informative film about a brand went on to purchase the item or sign up for the service.
Promo movies help build customer confidence among those who are hesitant to make online purchases of goods and services. Videos that showcase your product or service in a natural conversational style are popular. Almost 57% of consumers claim that watching videos helped them gain the confidence they needed to conduct online shopping.