How App Design Can Contribute to Branding Strategy

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One of the best thing about the mobile app is its reach. So, when you develop a mobile app, it is essential to design it according to the branding strategy. Because, with a mobile app, you are not just trying to capture a local business, but you are tapping on the opportunity to take your brand further, globally. When it comes to branding, mobile apps are much more than just a small icon. It is the gateway to brand your business on a larger scale. The scalability of the mobile app is also more than just UI/UX and offerings. Mobile apps are all about maintaining equilibrium between the design strategies and branding strategy. The key aspects of app design strategy involve answering the following questions;
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How to choose the right web-designing company

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How to choose the right web designing company
Thousands of websites sprout up each day, so do web designing companies. Amidst all this chaos and competition, it becomes tough for a beginner to choose the right web designing company for his/her website. Competition is rising everywhere; in digital space however, it’s much faster and unrelenting than anywhere else. In order to succeed in this congesting space, you need a website that stands out and compels your audience to buy and stay connected. For that, you need web developers who understand your ideas and vision and are able to translate them into a highly functional and visually appealing website.
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3 Most Crucial Aspects to Consider While Choosing a WordPress Theme

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WordPress is no longer known as just a great blogging platform, but is also considered as the best CMS platform used for developing full-fledged business sites to online stores and much more. All you need is to select a WordPress theme, and you can have your site up and running in a matter of few minutes. There are dozens of free and paid options available when it comes to choosing a WordPress theme. Picking the best WordPress design template from an unlimited pool of themes make novices feel overwhelmed, and they might end up selecting a low-quality or inappropriate theme.
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How a Great Design Can Drastically Improve Your Marketing Strategy

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Great Design Can Improve Marketing Strategy
Good design isn’t just making a product look visually good. Good design is the medium to achieve a better experience for our users, is the way to increase conversions, sales and, foremost, it’s the key for a well-executed marketing plan. As designers we know that the value proposition of our services is really enabling our clients to improve the way they’re doing business and today we’ll explore 5 reasons why a great design is the key factor in terms of marketing.


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Google Chrome is Getting Materialized - Here's How it Looks

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Google wants to Materialze everything. Yes, you heard that right, Google is now planning a redesign for Chrome, its web browser, that would adopt the "Material Design" ideas that Android uses, according to The Next Web.

Following Screenshots of the redesign were spotted on Google's developer website and show a slight tweak to the way Chrome looks, including squarer corners, a flatter look, and redesigned buttons for bookmarks and information.

According to the report, the new design is functional but not finished and it's not yet known when Google plans to roll out the update.

I'm eager to use the Material Design on Google Chrome.
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Remarketing WordPress Plugins Explained (for Google and Twitter)

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The average online marketer is content with creating separate areas of commerce on different online markets. They have their brand on Twitter where they market, they have Google ads where they also market, and they try to push people to their website to make purchases. All too often, these are three separate efforts.Being able to combine your different marketing efforts together is what remarketing tools are for. They help you target your ad spend on people who have visited your website before in an effort to get them to return and make that purchase they were contemplating before.

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5 Infamous Failed Redesigns

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Somewhere there is a graphic designer who is reading the title of this post and silently praying to themselves, "Please don't let it be me." Still, the truth must be told: Some redesigns were epic failures. You can imagine the scenario: Some new executive who wants to “shake things up” calls in a creative team. Instead of changing the product — Remember New Coke? — they figure changing the logo is a safe move to freshen things up and move the brand into the 21st Century. What could go wrong? Plenty of things, as these five infamous examples of failed -redesigns reveal:
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Setting Up Magento - A Quick Guide

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As far as ecommerce platforms go, Magento is one of the best. It has been used by anyone from big businesses to small, home-based shops all around the globe. Even big brands such as Nike and Lindt use Magento to power their online stores. You too can benefit from the immense power this ecommerce platform offers its users. In this part, we are going to talk about how you can get a Magento-based online store up and running without a problem. Let's get into the installation and setting up of Magento ecommerce platform.

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Website Designs that Clients Will Love to Edit Themselves

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Clients change their minds – All the time! How frustrating is it to spend two weeks on a project for a client and a week later to be asked to add a form or a slide-show to your original design?
Clients don’t want to be annoying you to make small changes either. They would rather make them themselves, but they cannot handle code, which was why they employed you in the first place.
You might think that using a website-builder is a compromise too far, but if you offer user-editable website design as an option when you quote for a job, you might be surprised at how many clients jump at it.
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Advanced Guide to Free & Open Source eCommerce Solutions

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The open source eCommerce platforms are popular in the industry because of their flexibility and no cost strengths. There are tons of options available in the market as far as eCommerce platforms are concerned. But today I've organized a superb list of free e-commerce web application frameworks & tools. These open source eCommerce software will help you boost your small or medium scale businesses and serve billions of internet users. By the end of  May 2015, there were already 3 billion internet users worldwide and nearly half of the worldwide population will be using the internet by the end of this year. This figure is just 42.4% of the entire world’s population! Only the US eCommerce sales are predicted to grow from $263 billion in 2013 to $414 billion in 2018. According to Comscore total digital commerce (eCommerce), up 14 percent year-over-year in Q1, continues to grow at a faster rate than the overall retail sector.
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