Website traffic is the first measure that businesses use to gauge the success of their website. Obviously, if you’re getting a lot of visitors to the site, that’s a good thing. But traffic is only part of the story. That traffic is only useful as long as people are converting and buying something from you when they visit. This is where a lot of companies run into trouble. They’re getting a lot of visitors to the site but their conversion rate is very low. If this is the case, your website isn’t performing properly and you need to do something about it. There are quite a few different reasons for a low conversion rate. If you’re having trouble with yours, it might be because of one of these things.
People aren’t very forgiving or patient when they’re online. When they go to a site, they want to be able to find whatever it is they’re looking for in no time at all. That’s why usability is so important. If somebody goes to your site and they can’t see a menu or a search bar immediately, that’s a bad sign. If the categories in the menu are confusing or vague, that’s a bad sign too. Any problems with loading are also bad news because people will only wait a couple of seconds for a page to load before they leave. Slow loading is often caused by the template that you’re using for the site. Try a few different ones and find a responsive website template to use.
Once you’ve finished designing the site, it’s important that you don’t launch it right away. There are probably usability issues that you missed along the way that potential customers will pick up on. That’s why you need to have user testing done on the site before you launch it. It’ll be tested by people that are completely new to the site and they’ll be able to point out any errors or design problems that make the site annoying to use. Then you can iron out all of the kinks before you put it online.
When a user enters your website, you should be aiming to direct their attention toward the right pages to encourage them to convert. That’s hard to do if there are distractions everywhere so it’s important that you don’t overcrowd the site and try to do too much with it. Keep it simple and make sure that any conversion opportunities are easily visible to the user.
Targeting The Wrong People
High traffic levels are great, but if your visitors don’t really fit into your target market, they’re not going to buy anything. If you run a website selling beard grooming products but your marketing efforts are only directing women to your site, you’re not going to make many sales. You need to identify what your target market is and then focus your advertising at those groups. Getting the right people to your site is one of the best ways to increase the conversion rate.
Make these simple changes to your website and you should see an increase in your conversion rate soon enough.