Being a successful web designer is no longer about simply having technical skills. You’ll need to have a keen visual eye and be up to date on trends. While keeping the pulse on emerging styles is key, incorporating analytics and testing will make you invaluable. Let’s discuss 12 keys elements to designing a website that will keep your viewers engaged. It’s time to make this your most successful design year ever. So let’s get started with the tips that would help you design a cleaner and attractive looking website. You would also like to see some great examples of web design for your inspiration.
1. A Professional Logo
Your logo is a huge part of your company’s brand and should be in a prominent location on every page. Design your logo with a simple, timeless design and it will never look out of place throughout your website.
This is a great logo that is simple yet clear and will look great in both black and white.
2. Use Mostly Neutral Colors
Use a neutral color palette to help your site look clean and elegant. If you want to create a dramatic effect, add splashes of vibrant color to emphasize elements you want to make pop.
Using a white background allows you to emphasize your product and maintain a clean, modern feel.
3. Make Every Page as Interesting as Your Homepage
Often, designers focus most of their energy on the homepage and allow the rest of the pages look secondary. Every page should have the same attention to detail.
4. Loud and Clear Fonts
Fonts on websites are getting bigger. Allow yourself space to use fewer words and bolder ideas. Use typography that’s easy to read over frilly or trendy fonts.
Get rid of sidebars, lengthy descriptions, and too many menu items. Simplify everything.
6. Leave Room to Breathe
Leave more room in between content and give your visitor a chance to breathe. Don’t be afraid of empty spaces and gaps after headlines and between paragraphs.
7. Professional Photography
Invest in high-quality photography that is unique to your business. Often clean, simple photography is the most powerful tool on a homepage.
8. Logical Navigation
Nothing makes users click away faster than navigation that doesn’t make sense. Make sure to have a contact button, FAQs, and your social media icons in the footer of every single page as well.
10. Clear Call to Action
Your website has a purpose – make sure it is clear. Have a call to action that is obvious but not obnoxious. Instead of making a “contact us” button in the upper right-hand corner, consider having the call to action be an entire section at the bottom of each page.
11. Responsive Design is a Must
Your website must look great on every device – desktops, laptops, tablets, and phones.
12. A/B Testing
If you aren’t already using A/B testing on your web designs, this is a skill you should incorporate immediately. A/B Testing with website design has earned some companies tremendous returns — even for something as simple as changing the shade of blue.