The use of devices and electronic platforms for shopping was a novelty, but today is part of the daily life of a large part of the population.
The search for different products and services at the most affordable prices makes people tend always to include – or even prioritize-the internet to find what you need or want to.
So, in order to conquer these customers, you have to invest in attracting and differentiate, showing all your ability to create and offer the best answers for the most varied demands.
The content marketing for e-commerce comes as a tool to help you conquer those goals with great success.
Separated in today’s post some practical tips that are sure to help you in this task. We’re going to them?
Why use content marketing for e-commerce?
Maybe this is not the right question.
Let’s rephrase then: why No use content marketing for e-commerce?
After all, this tool has emerged and became popular, bringing back up what everyone already knows – but seemed not to have been attempt: knowledge sells.
And more than just close shopping carts, content marketing allows you to win and retain customers and prospects by showing that your brand dominates the market area in which it operates.
Just think about that for a product or service on the internet people don’t just want to know prices, but most functionality and suitability of the seller to be able to close the deal.
Content marketing for e-commerce is also a way to assist in better ranking of your site in search engines (organic results) and to increase traffic on your pages and profiles on social networks.
IE: this investment allows your business to attract. Quite an achievement!
Content marketing tips for e-commerce – to learn and use!
To realize all the possibilities of return, is it clear that the use of the content marketing for e-commerce presents a golden opportunity for your company, right?
And to be able to enjoy all this potential, it is necessary to be aware of some very specific points so that your effort is not in vain.
The tips below come exactly to help.
Read, re-read and begin to adopt them in your strategy:
- Consider the visitor who doesn’t buy
You obviously must have noticed that the number of buyers from your website is just a portion of the number of visitors.
This is actually normal, since we have people looking to meet others for search, apart from that obviously come close.
So, time to produce content you can’t just talk to the customer, excluding other people.
After all, someone who has not closed business until now doesn’t mean it won’t come, ever, buy from your store.
So, you need to always think about all those profiles that will access your website and blog to always open doors – and leave them open.
- Invest in gamification
Have you heard about the gamification?
The technology enables these days, retire the interactivity as the term time to engage the public and allows your creation and content offering of the most different forms.
Can be a game, the offering of 3-D views or loyalty badges for consumers who always return to website … here, in fact, the imagination is the limit.
- Write content in the right size
You know when they say nobody reads long texts?
The truth is not all about that. In fact, people read, yes, content in various sizes, provided that he can answer your questions.
So, more than counting words, it is necessary that you and your team produce interesting materials, well written and researched, to make the text meets the expectations of readers.
- Combine text to images
Content does not need to necessarily come in text format (article or post).
In fact, the technology and the internet allow you to convey your marketing messages and promote knowledge in various ways.
It is worth remembering that combine text and images also causes people to be attracted by the contents and reeled in to read it.
We humans are extremely visual and beings are naturally hooked by something that captures the interest of the eyes.
I just don’t just choose any photo and paste.
It is necessary that she is related to the material presented and, as important as this, it is essential that she have quality.
This means that distorted images, mal-comrades, with unwanted watermarks may end up attracting, but in a negative way.
Oh, and don’t forget the credits, copyright and copy!
- Choose powerful words
A contents cannot be just well written and Nice, full of interesting images that help in understanding.
It serves a number of very specific purposes: attracting and conquer to sell more and better.
Therefore, choose the right words, that is, the keywords that will help the public to reach you via the search engines and even find your material inside the answers I was looking for.
Invest in key terms also – and especially – in time of creating headlines and calls for social networks, since they will be the first thing that the reader will see.
- Create an editorial calendar (and follow!)
For those who don’t know, an editorial calendar is a document that allows you and your team to draft your content marketing strategy for e-commerce within a specific period of time.
It is not enough to bombard the public website and social networks with materials and more materials.
The good thing is that they are part of a whole, that is, to instigate not only to finish a text, but referring to others on the site, in addition to materials and, of course, to the products or services that your brand offers.
So, take the opportunity to sit down with the team to decide what, after all, you want with content marketing and how each material will help delineate the way forward.
- Treat the content marketing as a part of the whole
The investment in marketing content for e-commerce may not be treated as the saving answer to all your problems to sell more and better.
It actually should be thought of as part of your business that assists in the creation and strengthening of your sales funnel and customer loyalty.
Content marketing works if its content distribution channels are ready to receive and deal with the public (example: comments and questions on social networks left unanswered are signs of abandonment and neglect), and your e-commerce work with safety of users on purchases.
The trust actually builds and consolidates from user experiences to navigate their sales and communication channels.
- Let go of the pomp and circumstance
The most effective content marketing is one that ceases to be a set of information to become a conversation between brand and audience.
So, we need to put aside everything that is too technical, too formatted, and learn to let the material be pleasurable.
Think you already spends his days immersed in your own life issues that require attention and redoubled nicety for understanding.
Is, then, that time practical, objective and-Yes! -pleasurable. Invest in content goals and practical, well designed and written so fluid and natural.
Attention: this does not mean investing in informality, carrying in slang or fail to pay attention to the rules of Portuguese language.
Simplify the content without demerge it.
- Create a team
Even if you hire specialized companies to produce content you must have an in-house team in order to manage the content marketing.
No one better than you to know about your business and your customers.
Create a map of responsibilities involving the most varied processes that involve the content marketing and delegate the roles according to what each one develops: creation, management, optimization, curator, and contact with the public, evaluation and measurement of results.
From it will be much easier to show the role of each one for the success.
- Study, study and-study!
Have you noticed that the best professionals in the world are those that don’t stop in time?
They know that the Foundation of all human development is in the exchanges that produce and pass along knowledge.
And that’s daily task, forever.
With content marketing for e-commerce is no different.
The involved in the task are aware of trends, terms and everything what will produce the best for readers.
It’s no use read only once and think you’ve managed to gather all the information you need.
Knowledge is something extremely dynamic, which is day to day and evolves constantly.
A lot of work to catch up, we know well. But the results will certainly be worth it.
Like the tips presented to make the best content marketing for your e-commerce?
Most are quite simple, requiring of you and your hard work and dedication to team work.
Barnard M. Miller is a professional Digital Marketer. He loves to contribute content into different blogs to increase his writing portfolio and currently, he is working with a Custom leather jackets retailer that name is The Leather Makers.