Do you ever wonder whether running a big business actually benefits you? Sure, you might get larger revenue but whether you actually see a higher level of profits is more debatable. After all, once your business goes bigger, there are more pockets to fill, mouths to feed and bills to pay. So, the cost can quickly balloon beyond what was probably once a reasonable budget, and that’s an issue. In this sense, bigger is not better because it will cost more money and lead to a more complex business model.
On the other hand, though, you might wonder whether customers want to buy from small businesses. Like it or not, small businesses do seem riskier compared with larger alternatives that have years of support and a history of providing the quality of service that customers want to see. Customers may root for the underdog, but clients buy from the ones that have already won. This is why, as mentioned on https://www.recruitment-international.co.uk/blog/2017/11/8-in-10-companies-fail most companies fail in the first year. The customers are choosing the bigger players.
Perhaps then the answer is a compromise. You need to remain small and cost friendly while looking like a larger player. How do you do this online?
Run Your Business From Home, Tell Them You’re In An Office
This might seem a little sneaky, but it’s worth doing. There is a stigma attached to the home run business. Many people will assume that you’re running it from home because you can’t afford the office space. Or, because your business isn’t that large anyway which means that it won’t be able to handle the larger orders. Are you starting to see the problem here?
That’s why if you are running your business from home, it’s best to keep up the illusion of the big city office. There are various ways to do that, including mail forwarding services, available from sites like https://yourvirtualofficelondon.co.uk/mail-forwarding-london/. With this service, clients can send mail to your big city address while you site in your home office sipping your morning cup of joe. You can advertise the big city address on your site and customers will never know the difference.
Make Your Website Better Than The Rest
Online, your website is very much the front door of your company. It needs to provide an exceptional level of curb appeal to make customers step inside and take a look around. Basically, you want them to spend more than a few minutes on your business website. As such, you should be looking for ways to make your site stand out in the sea of competition online. There are a few ways to do this from active cartoons and interactive sections to full-on welcome videos. Basically, you need something that makes clients stop and say ‘hey, home come I haven’t heard of these guys before?’ Of course, great web design can also make customers assume you are very well funded.
Don’t Get Too Personal
Lastly, do make sure that you are careful about building your business brand. Consider the type of language you use, particularly when creating content. You do want to connect with an audience on a personal level, but you don’t want them to think your business is one person behind a keyboard. This is a tricky balancing act which is why it might be a smart move to hire a social media manager. They can ensure that your tone is consistent across all sources and guarantee that you look like a big company that cares about each individual customer. Do that, and you get the best of both worlds. You can learn more about brand tone on https://www.adozeneggs.co.uk/insights/logo-or-brand/.