Regardless of the incentives for starting your business in the first place, there is no doubt that the main job is to serve the clients. Gaining happy customers ultimately leads to more sales, which will make you a happier entrepreneur. So, that’s settled then…
The thought of building a business that is better for the consumer can feel quite daunting, but it’s a lot easier than you fear. Focus on the five ideas below, and you won’t go far wrong.
Make Your Products More Accessible
It’s easy to create items that feel right for you. However, you need to think about the requirements of your users. Building mobile Apps that are color blind friendly, for example, can make a big impact. Likewise, thinking about other disabilities or hurdles that some users may face shows that you care. Crucially, making your services more accessible to a bigger audience can give you a huge advantage over your competitors. Language translations can be useful too.
Open Up More Payment Types
There’s nothing worse than getting a prospective client to the point of purchase only to lose it at the last hurdle. Your ecommerce platform should boast the ability to accept all major cards as well as PayPal and other common digital payments. Meanwhile, allowing customers to take out repayment plans may open the door to a far greater customer base. It may even increase your revenue due to the interest that they incur throughout the term of their agreement.
Be Aware Of The World Around You
It’s not all about your business. It’s not even all about your industry. Understanding what makes your audience ticks is essential, and can help you strike far closer relationships. When dealing with monetary issues, developing a love of financial trading makes a lot of sense. Meanwhile, fitness services should probably keep an eye on the latest developments in sport. People buy people. If an increased knowledge of the world around you can help build links, you must take advantage.
Build A Community Vibe
Consumers want to be thought of as more than ‘just customers’. Therefore, it’s a good idea to invest in loyalty schemes to reward their custom. Likewise, asking them for their opinions and responding to feedback can work wonders while recruiting new clients too. Affiliate schemes can take this idea to the next level. Ultimately, clients want to feel that connection with brands and participation is a key element. Get this right, and you should see immediate and long-term rewards.
Do Something For Free
There’s no better value than getting something useful free. Even if it’s something as simple as starting a blog that provides valuable advice, this will be appreciated. Other ideas can involve using promo materials such as mugs or phone cases. If you can make their lives a little brighter without charging them for the process, clients will grow fond of the brand. In many cases, this will be met with increased purchase volumes and values. If that doesn’t scream success, what will?