One of the first rules of persuasion is that the person you are trying to persuade needs to see your ideas as their own. This is precisely why soft sell is almost always more impactful than its hard sell counterpart. This is also why SEO is a particularly important aspect of your digital marketing. You see, people who are typing in the keywords of your niche into the search engine can already be considered as qualified leads, which increases your chance of converting them.

If the visibility of your website is good enough, you have a significant odd at being passively discovered. While there are a few DIY tricks you can do to improve the rating of your SEO company, it is always more efficient to hire a professional. With this in mind, here are few things to look out to recognize a competent SEO company.

1.      Don’t trust everything you read online

It would be entirely logical to assume that the best SEO company is the one with the highest rated website in that particular region, right? Well, not necessarily. You see, companies invest in their visibility to increase the influx of their workload. SEO companies that get enough word of mouth referrals and return customers do not need to spend too much time in their own website’s rank. Of course, a poorly optimized site or a horrible rank is not a good sign, but the fact that a particular SEO company has a number one position in your search doesn’t make it best on the list.

Furthermore, if you encounter a list of top 5, 7 or 10 SEO companies, keep in mind that a person behind it might have an agenda. Even if this is not the case, their knowledge of the field is still questionable, as well as the metrics they used for composing this list. Also, it is quite easy for an outstanding company to fly under their radar, due to the limited number of spots on their list. Be that as it may, don’t trust everything you read online.

2.      Examine their goals

On their website, most SEO companies will claim, more or less, the same. They will boast about their ability to improve your rank and visibility, as well as their skills in website optimization. During your negotiations, however, you will get to see what they’re about and what they can do for you. The easiest way to do so is to ask them what are their immediate goals.

Those who say that they will focus on increasing your traffic, ranking or even putting you ahead of your competitors aren’t what you should be looking. Real professionals are far more likely to talk about specific demographics they are about to target, ways to increase your revenue or methods for boosting your conversion rate. In other words, the ones you need are the ones who spend the least time talking about vanity metrics.

3.      Check their work

Finally, seeing the end result is not going to cut it. You see, some black-hat techniques may give you an instant boost in popularity, but such lousy foundation is always going to harm your online reputation in the long run. This is why you should always check the quality of work done by the employees of a specific company before actually deciding to do business with them. The easiest way to do so is to check the quality of content delivered by the employees in this particular SEO company, which shouldn’t be that difficult to track.

As a special safety measure, some companies like GWM SEO, offer monthly reports so that you can monitor their work in real time. This allows you to intervene promptly if you see something you don’t like and alter your campaign instead of having to botch it completely.

In conclusion

Claiming you are good at something is easy, seeing as how all you need to do is learn several industry-specific terms and adjust your homepage to represent what your clients want to see. To get past this, you need to learn how to scratch past the surface. The easiest way to do this is to schedule a live meeting and prepare the adequate set of questions, as well as to search their website for the unique features they are willing to offer. These two methods alone are more than capable of doing the job.



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