Are you looking for ways to create a great website that becomes a successful lead magnet? Even though SEO and social media are the most sought-after approaches, you should not underestimate the power of a good website design that can help you increase your conversion rates almost instantly. A smart web designer should know that an attractive homepage design can make a big difference in boosting your conversion rates.
According to a research, you have only three seconds to tell your visitor about your brand. A good design contributes towards the credibility of your website. According to another study by Adobe, people are more inclined towards reading content on a well-designed website, as compared to a plain one. This is why, you shouldn’t lose this precious opportunity to make a good impression. Additionally, the same research by Adobe highlights the fact that 38% of online users will leave your website if it is unattractive or not well maintained.
If you don’t want to lose a whole lot of leads, then it is time to start working on your web page design right now.
Here are 6website design tips that you can follow as a designer to bring about an immediate and sustainable boost in conversions.
1- Keep it simple
Sometimes, you get over excited as theentrepreneur and try to fit in a lot of information on the homepage, which only results in a cluttered design. Therefore, try not to go overboard byshoving content on the page. Remember, the first rule of designing a good website is that it should be targeted towards your customers and not you as the owner.
Simplicity plays an important part in driving conversions and paves theway for a modern and aesthetically pleasing layout. This makes it easier for the customer to navigate through the website and buy your product conveniently. If they are impressed with your services, chances are they will leave positive reviews and feedback too.
2- Upgrade your website performance
There is great research that shows a clear relation between site performance and conversion rates. A fast loading website also improves user engagement and overall customer satisfaction.
According to a study by the Aberdeen Group, even the slightest delay of even one second can reduce conversions by 7%. Each second counts and this is why it is important to get automation testing for your website so that you can improve itsquality and provide the best possible online experience to your customers.
3- Ditch low-quality pictures
Lifeless pictures are a recipe for disaster for any website. For this reason, stay away from low-quality images, and try to incorporate professional, high quality and meaningful pictures that are relevant to your product or service.
According to a research from Skyword, if the website has compelling images,its views increase byup to 94%. Another useful tip that designer Sabina Idler shares on her blog is to use pictures that have more human faces.“When we see a face, we are automatically triggered to feel something or to empathize with that person,”she says.“If we recognize content on a website — such as a problem, dilemma, habit or whatever else — we feel connected and understood.”
So, try to incorporate faces on your landing page and opt-in pages to boost your conversions.
4- Stay away from bad copy
Nothing else is more disappointing than a bad typeface or spelling mistakes on a website. Hence, always proofread your content multiple times, before hitting the publish button. And choose a typeface that goes well with the theme of your website. The font size should be legible enough to be read easily. It shouldn’t be too big that it takes up the whole page, or too small that it’s illegible.
Moreover, it is also crucial to identify your target market, so that you can choose the correct power words. Power words are keywords thatresonate with your audience. It has been noted that proper use of power words can increase conversion rates by up to 12.7%.
5- Choose color wisely
Tom Kenny, a successful website designer, talks about the importance of color in his blog:“Color is an often underrated aspect of web design but it can play a very important role in usability as well as convey the overall meaning of a brand as well as the overall mood of the website,”he says.“Different color combinations can evoke different emotions and reactions.” adds the designer.
This is why, it is very important to choose a color combination that compliments your website and evokes emotions that are relevant to your brand. You can use Pinterest to create a mood board that reflects the vision of your brand through images. Now upload those images to Adobe color wheel, and it will create a customized color scheme for you, based on those images.
6- Make sure your website is mobile friendly
Smartphone usage is increasing day by day, and in the US alone, more than 64% of Americans own smartphones. In fact, according to a research by eMarketer, in 2016, more than 2 billion consumers used their smartphones for online shopping. This means that if your website is not mobile friendly, you may be losing out on a huge chunk of potential customers. So, take a look at these mobile optimization tips and make your website mobile friendly immediately.
After going through these 6 essential web design principles, take a good look at your existing design and identify the loopholes that need to be fixed. You will realize that most of the ideas mentioned above are not time consuming at all and can be incorporatedwith justa few clicks. Implementing these design ideas will give your website an edge over your competitors, hence, increasing your conversion rate.
AlyciaGordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia