“If you’ve got a business, you must make a website”, I am sure you’ve heard this statement often. It’s true. But, just having a website is not enough. It needs to be good and its efficacy depends on its ability to not only engage but also impress your target audience. If your website cannot do both these things, then it’s as good as having no website at all. After having invested all that time, effort and money into website setup, you don’t want a failure on your hands. And this is a real problem because quite a number of websites fail and that too for a variety of reasons.
One critical component of a website is its design and your website can fail if, you don’t get its design right. Effective web design rests on five key pillars. Here they are:
1. Accurate Brand Reflection
2. Respect for Visitors Time
3. Content is King
4. Non Interference with Functionality
5. Completely User Driven
Aigars is CEO and founder of Colorlib, a company that develops website templates, WordPress themes and is behind several best-selling products. He has been in the web development for 3 and internet marketing for 7 years and that’s just the beginning.