Google shocked everyone with a recent announcement of their parent company called Alphabet. And now Google has one more news for you, the search giant has a new Logo Design. Yes that’s correct just after a month announcing they had a new parent company, Google has unveiled a new, more playful logo. Since July, Google has been undergoing major restructuring and reorganizing, but none of those moves will be a talked about as this new logo. Not that it’s earth smashing different, but it’s a new image to be ingrained on our Internet brains. Let’s have a look at how colorful Google got this time with their new and revamped logo.

Evolving the Google Identity

Here’s what you need to know about Google’s new Logo. Google has used a Sans-serif font for the new logo retaining it’s color combinations. Well the new fun logo demonstrates what  Larry Page, the Alphabet’s CEO, wrote in a blog post on August 10 that “Google is not a conventional company. We do not intend to become one.

According to this article Google’s new logo has three main elements:

  1. Google Logotype – A sans serif logotype that retains Google’s distinct multi-color sequence.
  2. Dots – A dynamic distillation of the logotype for interactive, assistive, and transitional moments.
  3. Google G – A compact version of the Google logo that works in small contexts.

An in-depth look at the new Google brand identity. http://t.co/IMFH5K3JLM pic.twitter.com/ZkBTKII96L

— Google Design (@GoogleDesign) September 1, 2015

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