With a number of corporations shifting towards digital marketing and branding, the world of digital design is witnessing some very interesting rapidly emerging and reoccurring trends. Over the course of the last decade alone we have seen the web industry leave behind the static website fads to come onto the responsive and minimalist oriented design trends. Each of these so called fads has a history but it is important to consider them when you are making your own website for your business. It’s not important of course that your interaction with design trends set up your work for you but they do give you an indication on what you should be experimenting with when it comes to design. Here are seven digital trends that are….. trending!
Simple and Flat Designs
With the boom in PSD to HTML conversions for web design, web design is only limited by one’s own imagination. Contrary to this, simple and flat designs are still rocking! Simple and flat designs tend to use fewer colors, textures, gradient and shapes – nothing too fancy, just simple. And probably the main reason behind this digital fad is the ease with which flat and simple designs can be translated into responsive sites – you can’t have a website looking too different on two different screen sizes can you?
Scrolling Over Clicking
Larger Design Elements
Scalable Vector Graphics
Every time you change a setting, sync your device, set an alarm, pick a password, set a status message, retweet something, you’re engaging with a microinteraction. Microinteractions are contained experiences or moments within a product (or perhaps a module on a website) that revolve around a single use case. And they’ve become increasingly trendy as they seem to promote user engagement… we all ‘like’ it!
Megan Dennis is an Inbound and SEO Strategist for Pac and Copy Plus, a digital marketing agency offering various web related solutions to its clients. Follow @megandennis07 for more updates.