Responsive Web Design: The Hottest Trend in 2013
Did you ever ask yourself, what is responsive web designing? It’s a new approach used by designers to create a web page, which resizes itself depending on the kind of device it’s being viewed on. That may be a widescreen desktop computer screen, a 10” tablet, a laptop, a 7” tablet or a 4” Smartphone screen.

How Does Responsive Website Design Look Like?

The purpose of responsive design is to have one website, but with various elements, which respond in a different way when viewed on gadgets of varying sizes.

Let’s have a look at a traditionally designed ‘fixed’ site. When viewed on a PC, for instance, the site may show four columns. But when you see that same layout on a 7-inch tablet, it may compel you to scroll across horizontally, which users do not like. Sometimes the page elements may look distorted or remain hidden. On a smaller Smartphone screen, sites can even be more challenging to view. Big images may break the fixed web layout. Websites may take time to load on Smartphones if there are heavy graphics.

On the flip side, if a website uses responsive web design, the tablet version can automatically adjust to display just three columns. This way, reading and navigating the content becomes easy. On a Smartphone, the web content may appear in a single column, possibly stacked perpendicularly. Or perhaps, the user might have the facility to swipe over in order to view the other three columns. Pictures will resize rather than distorting the fixed web layout or cutting it off altogether. In responsive designing, a website automatically fine-tunes itself based on the gadget the user views it on.

How Does Responsive Design Work? 

Responsive websites make use of fluid grids. All the page elements are sized in proportion, instead of pixels. Thus, if you have four columns, you would surely not say how wide each of the columns must be but rather the width of each column in relation to others. The images are even resized moderately. That way, an image gets to stay within the column.

Why Should Small Businesses Switch To Responsive Website Design? 

It has been found out in a recent survey that forty five percent of American adults use Smartphones and thirty one percent use tablets. In fact, Smartphone shipments have outpaced the regular mobile handset sale. Along with it, tablet sale is also surging in the recent months.

If you own a small business, just check out your website traffic! You will be shocked to see the number of visitors you are getting to your site through mobile phones. You can monitor that simply; go to your account on Google Analytics, choose ‘Audience’ tab on left side, then click on ‘Mobile’ from the drop-down menu to check the proportion of traffic you are getting to your website from mobile phone users. You can also drill down to see which gadgets are giving you more traffic.

Responsive web design templates are available for purchase nowadays. For instance, if you have a WordPress website, you can go to a reliable template gallery and search for ‘Responsive WordPress Themes.’ Buy one and hire a web designer who would customize it for your brand’s website and set it on the road to success.

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