The best way to free up some more time to focus on your business is by outsourcing. Not only are you giving yourself more time to grow your company, you are also making sure that that particular area is in expert hands. Outsourcing also works out a lot cheaper than actually employing someone in that field. The question remains: which area of my business should I outsource? It may not be the case that you can afford to do everything all at once, so use this guide as a way of getting your priorities in order.
Accounts/FinancingIf you are not particularly well versed in this field, it makes sense to outsource your accounts and financing needs. As well as being a particularly complicated area of business, a good accountant can end up saving you a great deal of cash which is hugely important for businesses both large and small. If you try to do everything yourself, you could end up making mistakes that have major consequences. Nothing should be more important in your business than making sure the in goings and outgoings are well accounted for. This is also a very time consuming task so it ends up being a weight off your mind if you can transfer it onto someone else.
MarketingIt is all well and good having a fantastic website and a first class business model, but if no one has heard of it then you won’t last for a long time. That is where the support of a good marketing agency comes in. If you are running an online business, it makes sense that this is where a great deal of your focus should be. Your complete strategy should involve a combination of search engine optimisation (SEO), pay per click advertising (PPC), social media, advertising and email marketing. Your marketing agency should be able to provide you with a complete strategy and the difference they are making should be clearly measurable.
Public RelationsThis is traditionally one of the areas of business that people understand the least but it can end up making a big difference. Rather than the overt methods of marketing and advertising, public relations (PR) involves getting credible third parties to review and cover businesses. As well as this, it is all about reputation building and making sure that you maintain a positive public perception. If your business should find itself in crisis, a good PR agency can steer you back on the path to success by protecting your reputation.
Human ResourcesA part of business that gets sadly ignored by a lot of businesses, human resources (HR) is generally more important for companies that are larger. Many businesses choose to outsource this to outside specialists. Just some of the tasks that can be taken care of by an outsourced HR agency include managing the recruitment process, handling payroll, offering training courses, resolving disputes and making sure you keep up with changing employment practices, to name but a few.
Even though a lot of businesses are very visually based, written content is still very important for every type of company. For a start, it plays a big role in your brand image and how your consumers actually see your company. It also helps to create a dialogue, and keeps people engaged with issues that are affecting your particular industry. As well as this, blogging is a very important aspect of SEO as search engines tend to value fresh content that has been well written. That is why there is a growing demand for content writers who can produce articles on a regular basis and why you may choose to consider hiring one for your business.
Lead Generation and Customer ServiceSales calls tend to be a numbers game; the more calls you make, the higher the likelihood of you actually generating some useful leads. However, it is also a very time consuming and arduous task which is why businesses choose to outsource this particular area. Once the initial contact has been made, it is easier for you to actually make sure you close the sale yourself (or you transfer responsibility to a member of your team). If you are just starting off and don’t yet have regular clients, this could be the approach for you.
This may not be something that you need on a regular basis, but having the number of a good legal team to call in certain situations can be invaluable. Again, it is a very specialist area and the right advice can save your business a great deal of money, or even save it altogether if things have started to go wrong.
These are the most commonly outsourced services for businesses both large and small. This should have given you a better idea of your priorities when choosing which area of your company to outsource.