Evolving the Google Identity
Here's what you need to know about Google's new Logo. Google has used a Sans-serif font for the new logo retaining it's color combinations. Well the new fun logo demonstrates what Larry Page, the Alphabet’s CEO, wrote in a blog post on August 10 that “Google is not a conventional company. We do not intend to become one.”
According to this article Google's new logo has three main elements:
- Google Logotype - A sans serif logotype that retains Google's distinct multi-color sequence.
- Dots - A dynamic distillation of the logotype for interactive, assistive, and transitional moments.
- Google G - A compact version of the Google logo that works in small contexts.
An in-depth look at the new Google brand identity. http://t.co/IMFH5K3JLM pic.twitter.com/ZkBTKII96L— Google Design (@GoogleDesign) September 1, 2015