Originally, web type-kits that allowed the usage of 'ooh so beautiful' fonts were either too costly to fit within limited budgets or were incompatible with web browsers at that time. Fortunately, things have changed - type-kits have become affordable (or free in the case of Google Fonts) and web browsers have come of age with better functionality and compatibility. Custom typography is hence emerging as a hot digital design trend as a lot of digital brands consider it as a vital aspect of their digital branding strategy and yet another tool to make 'pretty' websites.
Simple and Flat Designs
Responsive designs have become more of a necessity rather than a trend given the increase in the number of internet compatible devices. Originally it was just desktops and laptops, but now people connect with the internet via smartphones, tablets, pads, televisions and what can quite literally be summed up as a plethora of screens of all shapes and sizes. Responsive designs enable a website to scale and change accordingly without creating multiple, separate sites for each individual device.
Scrolling Over Clicking
Websites based on a single page layout – or to put it more aptly – which involve more ‘scrolling down’ as opposed to clicking, or tapping, are gaining much popularity owing to the fact that web design is indeed skewing towards a more enjoyable mobile experience. The number of people who connect with the internet via mobile devices is increasing and making mobile websites more user-friendly is imperative to keep users engaged. , It also cuts down on loading delays and allows for a more dynamic interaction to take place between the user and the website. And let’s admit; scrolling is more intuitive than clicking or tapping… and it’s easier to do!
Larger Design Elements
With web designers focusing on simple layouts and more content, three’s a lot less clutter and more space to play around with. The usage of large design elements such as fonts, images, videos and illustrations in web design is thus trending. This helps designers utilize screen real estate on large displays, and increase usability on smaller ones.
Scalable Vector Graphics
Now unless you view a website’s source code, this is something that might be hard to spot – but is definitely worth mentioning. The) usage of scalable vector graphics (SVG) is a rapidly growing trend in web design as it allows developers to address the concern of web scalability much like the demand for responsive designs. However unlike responsive design, scaling images can be much more difficult. Designers need images that are large enough to look good on bigger displays without compromising load times for a mobile device. Vector images offer a much needed solution as they are small in size and can scale without any decrease in quality.
Megan Dennis is an Inbound and SEO Strategist for Pac and Copy Plus, a digital marketing agency offering various web related solutions to its clients. Follow @megandennis07 for more updates.